Ten Reasons Why Bookselling is Not Retail

The customer experience of shopping at a bookstore is pretty much like shopping at any other store. You walk in and see merchandise on display. Someone who works there may greet you and ask if they can help you find anything. You either find something you want to buy or you don’t. But for numerous reasons (I’ve boiled it down to ten), bookselling is substantially different from most retail operations.

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